H&M Celebrates Launch of Global Recycling Program

H&M and Global Green USA celebrated the launch of the the first global clothing recycling program at Global Green USA's 10th Annual  Pre-Oscar Party. The party featured an eco lounge, where celebrity attendees  such as Orlando Bloom and Helen Hunt, could relax and learn about H&M's green initiatives.

The recycling program allows customers to bring in bags of clothing to H&M stores across the country and around the world in exchange for discounts. The release describes this program and the anticipated impact it will have globally.

Press Release

Jack Daniel's Launches "Live at the Landmark" Concert Series

Earlier this month, Jack Daniel's announced the launch of its "Live at the Landmark" springtime concert series that will feature four concert dates throughout the continental U.S. The performers are all rising musicians and artists, and the kickoff for the series will begin in early April. Per the official press release, promotional materials include a social media campaign using the hashtag #JackLive. Fundamentally speaking, the purpose of the live events are to generate ticket sales for each of the four venues and enhance Jack Daniel's brand awareness through its long-withstanding relationship with music. 

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