Thursday, January 31, 2013
Jack in the Box Seeks a Touchdown with Launch of "Hot Mess Burger"
In anticipation of this year's heavily anticipated Super Bowl XLVII, San Diego-based fast food chain Jack in the Box announced today the release of a limited-edition burger, coined the "Hot Mess Burger", in tribute to the secret 80's rock star past of its founder, Jack Box. As a means of promotion, regional West Coast viewers will be able to view a brief 30-second advertisement featuring the launch of the new menu option during the Super Bowl in an effort to capitalize on the large viewership. Additionally, in collaboration with the paid media spot, the campaign focuses on traditional and digital marketing tactics to generate not only consumer consumption for its latest product lunch, but to increase revenue for the struggling company as it continues to face fierce competition from rival restaurant competitors.
Downtown Toronto Welcomes DoubleTree Hilton
Hilton Worldwide and Bayview Hospitality Group converts downtown Toronto's Metropolitan Hotel into a DoubleTree Hotel to attract urbanites and socialites who visit Toronto. DoubleTree attempts to expand further in North America by opening the franchise hotel chain in more Canadian cities. Instead of positioning themselves as strictly a Hilton brand, DoubleTree attempts to attract the younger, economical and cosmopolitan crowd.
To read the Press Release: http://www.businesswire.com/news/home/20130131006301/en/Hilton-Worldwide-Bayview-Hospitality-Group-Convert-Downtown
Taste of the NFL debuts new iPad App
The Super Bowl is coming up this weekend and many companies are sending out press releases for new commercials, promotional items and more in collaboration of the huge event. For the weekend, Taste of the NFL is rolling out an iPad app to promote hunger relief and their fundraising party. Every time the app is downloaded a meal is given to someone in need.
http://www.prnewswire.com/news-releases/taste-of-the-nfl-debuts-ipad-app-leading-up-to-annual-super-bowl-party-189198361.html
http://www.prnewswire.com/news-releases/taste-of-the-nfl-debuts-ipad-app-leading-up-to-annual-super-bowl-party-189198361.html
Beck's Sapphire
Anheuser-Busch hosted a party January 29 for Beck’s Sapphire, a new high-end beer, to celebrate the Beck’s Sapphire Super Bowl ad. The event included a performance from Chet Faker, featured in the Super Bowl, at the pop-up “jewelry shop” which opened New Years Eve on 201 Mulberry Street. . It is competing with every other company U.S. and abroad who are attempting to leverage the Superbowl to attract eyes and make impressions. The event was a private engagement, which to most won’t be exciting, unless they are familiar with Chet Faker.
http://www.prnewswire.com/news-releases/no-diggity-no-doubt-becks-sapphire-pops-up-in-new-york-city-to-celebrate-super-bowl-spot-188998191.html
Carl's Jr.'s new product launch
Carl’s Jr.
and Hardee’s announce the launch of a new product with a “first ever” tag on
it. The brand explains what the product is and the reason behind it. They also
talk about the TV spot that will premier at the Super Bowl amongst a plethora
of other brands. A lot of attention is directed toward the TV spot that stars
Sports Illustrated swimsuit model Nina Agdal.
Release
link: http://www.businesswire.com/news/home/20130131005381/en/Carl’s-Jr.-Hardee’s-Introduce-Fast-Food-Charbroiled-Atlantic
Press Release Deconstruct 1
http://www.prnewswire.com/news-releases/nissan-to-triple-electric-vehicle-fast-chargers-partners-with-nrg-energy-to-build-first-fast-charge-network-in-washington-dc-area-189229071.html
Nissan press release about adding 500 new electric vehicle quick charge stations across the U.S.
Dunkin' Donuts Plans to Expand into Southern California
As a native Southern California resident, I did not discover Dunkin’
Donuts until a college trip to Boston, Mass. This is where I learned that the other coast was fueled by Dunkin’ Donuts, and less by Starbucks. I was amazed that
this wide-scale extremely popular coffee/doughnut company had never crossed my
radar before. I had never seen a store in Southern California, and deemed
Dunkin’ Donuts a “Northeasterner thing.” Until 2013, which could now be called, "The Year of the Donut."
On January 16th,
2013 Dunkin’ Donuts published a press release announcing their plans to enter
Southern California territory. According to the release, the new stores are
expected to open in 2015. The release also stated that executives believe this
will be a successful venture as, “the company was ranked number one in customer
loyalty in the coffee category for the sixth consecutive year by the 2012 Brand
Keys Customer Loyalty Engagement Index.”
For more information view: http://www.prnewswire.com/news-releases/dunkin-donuts-announces-plans-to-enter-southern-california-187088681.html
Seattle’s Best Coffee® Could Take the Chill out of More Winter Weather with Free Coffee
Each year on February
2nd, the Punxsutawney, Pennsylvania groundhog predicts the fate of winter
weather in Punxsutawney, Pa. If the groundhog emerges from his burrow and sees his
shadow, this signals six more weeks of winter. Seattle’s Best Coffee
Company is leveraging the popularity of this event through a press release and giving individuals
the opportunity to win free coffee if the groundhog
predicts six more weeks of winter. The
premise behind the contest is that their coffee will help keep people warm if
there is an extended winter period. To be
eligible for the free coffee, individuals must visit the Seattle’s Best Coffee
Facebook page and register. If the groundhog sees his shadow, those who
registered will be eligible to win one of 10,000 free samples that they will be
giving away.
YoCruch Release Greek Yogurt Yopa! with "Like It or It's Free" promotion
On January 30th, full-line yogurt brand YoCrunch announced
a new product line of Authentic Greek Yogurt. Yopa!, the new Greek non-fat yogurt,
will be available in five flavors and with toppings
including granola, almonds and chocolate pieces. With a great deal of confidence
in its creamy and thick texture and taste, YoCrunch offers “Like It or It’s
Free” satisfaction guarantee. YoCrunch also selected Gymnastics Gold Medalist
Gabby Douglas as a spokeswoman for Yopa!. She will be featured in advertising
and promotional campaign and on the package of Yopa!.
For more Information, Visit
http://www.multivu.com/mnr/60198-yocrunch-launches-yopa-new-line-of-authentic-greek-yogurt-gabby-douglas
For more Information, Visit
SquareTrade Study Shows 23 Million Americans Have Damaged Cell Phone During Sporting Event
SquareTrade, a cell phone
protection plan company, announces that 23 million Americans have damaged a
cell phone while watching the sporting events. As a part of this announcement,
SquareTrade offers 5 tips to make sure you stay accident free during the Super
Bowl and the top 5 most common accidents. The company also offers statistics as to whether a Ravens or 49er fan is more likely to fumble their phone.
Lastly, the release offers a link to the company's Facebook page, Facebook.com/SquareTrade, asking readers to share their "game day cell phone fumble stories" with the chance of winning free protection plans.
Which Foods Make Americans Ill? Whether Chicken Or Salad, Food Safety At Home Is Key To Avoiding Illness, Says Academy of Nutrition and Dietetics
CHICAGO, Jan. 31, 2013 /PRNewswire-USNewswire/ -- A new study analyzing outbreaks of foodborne illness has found contaminated salad greens make the most people sick, but contaminated poultry have resulted in the most deaths. In light of this study by the Centers for Disease Control and Prevention, the Home Food Safety program—a collaboration between the Academy of Nutrition and Dietetics and ConAgra Foods—encourages Americans, rather than avoid certain foods, to practice safe food handling at home instead.
PR Newswire (http://s.tt/1zdjE)
PR Newswire (http://s.tt/1zdjE)FIS's Agreement with Webster Bank for Financial Technical Support
Webster Bank Reduces Costs, Gains Operational Efficiencies and Delivers Powerful Servicing Tools through Expanded Outsourcing Relationship with FIS
Posted by Fidelity National Information Services
(FIS) on January 29, 2013.
Summary
FIS, the world’s largest banking and payment technology provider has
reached a multi-year agreement with Webster Bank about IT managed services that
could help the bank to reduce operational cost while enhancing operating
efficiencies to deliver better services to customers. With quotes from both FIS
and Webster bank, the press release points out the trend for increasing needs
of financial institutions to seek for technology and service support. It also
demonstrates the benefits FIS can bring to Webster bank through their
cooperation in a long run.
Target's Exclusive DVD Release of Final Twilight Movie
Never-Seen-Before Footage Featured on Target’s Exclusive DVD and Blu-Ray of Summit Entertainment’s “The Twilight Saga: Breaking Dawn – Part 2”
On January 24, Target and
Lionsgate announced the
exclusive release of Summit Entertainment’s “The Twilight Saga: Breaking
Dawn—Part 2.” The DVD and Blu-Ray release will feature more than 50 minutes of
never-seen-before footage. Target and Lionsgate aim to
draw excitement and bring awareness to the DVD and Blu-Ray release, in an
attempt to boost at-home movie sales for the final Twilight movie. The bonus
content contains exclusive interviews, behind-the-scenes footage, and
previously unreleased clips from Comic-Con International 2012.
For more information, visit: http://www.businesswire.com/news/home/20130124005205/en
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