Each year on February
2nd, the Punxsutawney, Pennsylvania groundhog predicts the fate of winter
weather in Punxsutawney, Pa. If the groundhog emerges from his burrow and sees his
shadow, this signals six more weeks of winter. Seattle’s Best Coffee
Company is leveraging the popularity of this event through a press release and giving individuals
the opportunity to win free coffee if the groundhog
predicts six more weeks of winter. The
premise behind the contest is that their coffee will help keep people warm if
there is an extended winter period. To be
eligible for the free coffee, individuals must visit the Seattle’s Best Coffee
Facebook page and register. If the groundhog sees his shadow, those who
registered will be eligible to win one of 10,000 free samples that they will be
giving away.
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