Dunkin' Donuts Plans to Expand into Southern California

            As a native Southern California resident, I did not discover Dunkin’ Donuts until a college trip to Boston, Mass. This is where I learned that the other coast was fueled by Dunkin’ Donuts, and less by Starbucks. I was amazed that this wide-scale extremely popular coffee/doughnut company had never crossed my radar before. I had never seen a store in Southern California, and deemed Dunkin’ Donuts a “Northeasterner thing.” Until 2013, which could now be called, "The Year of the Donut."

            On January 16^th, 2013 Dunkin’ Donuts published a press release announcing their plans to enter Southern California territory. According to the release, the new stores are expected to open in 2015. The release also stated that executives believe this will be a successful venture as, “the company was ranked number one in customer loyalty in the coffee category for the sixth consecutive year by the 2012 Brand Keys Customer Loyalty Engagement Index.”

For more information view: http://www.prnewswire.com/news-releases/dunkin-donuts-announces-plans-to-enter-southern-california-187088681.html