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| Courtesy of Michael Kors |
On January 30th,
American fashion designer Michael Kors announced
an exclusive partnership with the United Nations’ World Food Programme to
help solve the international hunger crisis. Over the next few years, the
Michael Kors brand will raise millions of dollars for WFP through limited
edition product releases such as watches and shirts, special events and
awareness-raising campaigns. Kors also released a PSA with a variety of
celebrities introducing the campaign, the #watchhungerstop hashtag and a
text-to-donate option. This campaign will be heavily promoted on the brand’s
social media accounts and is part of Kors’ overall philanthropic platform. For more information, visit: http://www.prnewswire.com/news-releases/michael-kors-launches-exclusive-partnership-with-wfp-189006051.html.
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