Thursday, April 11, 2013

iPhone 5 Comes to T-Mobile Friday with New $0 Down Trade-in Offer


Summary:
Begins this Friday, April 12th, 2013, T-Mobile will provide its customers a new trade-in offer named “Simple Choice Plan” for buying iPhone 5, which means customers can get unlimited talk, text and 4G wireless service without signing into an annual service contract. Customer can make an upfront payment of $99 to get an iPhone 5 down along with the Simple Choice Plan and a monthly payment of $20 for 24 months. Besides, depending on the trade-in value of customers’ iPhone 4 and iPhone 4S devices, customer could receive different credits that could be used in the monthly payment. Detailed monthly plan features and their prices are also included in the press release.

BATMAN Dominates with Two of DC Entertainment’s Best-Selling Comic Books in March


Batman returns…in full force! On April 5, the largest English-language comic book publisher, DC Entertainment, announced that Batman’s volume 2 “The City of Owls” was the best-selling graphic novel and that Batman #18 was DC Entertainment’s most popular periodical for comic shop retailers last month. Dian Nelson, President of DC Entertainment couldn’t agree more as she said, “who’s cooler than Batman?”
DC Entertainment also kicked-off their second year of the We Can Be Heroes giving campaign with a Batman theme, which helped raise funds for more than 8 million residents in the Horn of Africa.

For more information about Batman's legendary success at DC Entertainment, click here. 


Tuesday, April 9, 2013

Coca-Cola and NCAA March Madness Final Four

The Coca-Cola Company Tips off an Epic Celebration as
NCAA® Men’s Final Four® Takes to the Company’s Hometown 



On April 1st, the Coca-Cola Company announced its extensive participation in the NCAA Men’s Basketball “March Madness” events. Throughout the high-profile homestretch of the college basketball season, two of the Coca-Cola brands, Coke Zero and Powerade, will sponsor/ host a plethora of sports, music and other entertainment activities (including contests, reward points, and creative advertisement displays). The campaign will culminate with the Final Four Tournament, being held in Atlanta, GA, hometown of the Coca-Cola North America Group headquarters.


  BusinessWire Link

Thursday, April 4, 2013

Honda at NYIAS

What grabbed the most media attention during the New York International Auto Show? Was it a brand new concept car from Subaru? Or Mercedes developing the fastest two-liter production engine? Nope, it was a vacuum cleaner.

http://www.prnewswire.com/news-releases/2014-honda-odyssey-touring-elite-makes-world-debut-in-new-york-with-host-of-safety-upgrades-and-innovations-including-hondavac-the-first-in-car-vacuum-200119071.html

Lululemon's Two Weeks late



Lululemon has been the butt of recent jokes in the media after recalling several versions of its popular yoga pants that proved sheer across the bottom when stretched to its limits.  The exposure brought the typically quiet company into the spotlight and into an uncomfortable and unstable pose.  The company is public and, after all of the media hype, had two major audiences that had to be reassured: worried customers and shareholders.  This release is an attempt to answer important questions about product quality and how the company is responding.  It is important to note that this release is intentionally material with a forward looking statement and is subject to SEC rules.

Make Everyday Earth Day! ....*looks around* Who Said That?


Earth Day is an annual event celebrated globally with the intent of calling attention to the human race’s environmental footprint and efforts to reverse its potentially catastrophic impact on the planet.  In the following deconstruct, the New York-based, Kiehls, a self-described “purveyor of fine quality skin and hair care” is highlighting the company’s plan to once again donate 100% of net proceeds of a “Limited Edition Label Ultra Facial Oil-Free Gel Cream” to non-profit, Evergreen.  Evergreen’s stated mission is to deepen the connection between people and nature and in so doing develop sustainable long-term benefits for Canadian cities.  The face of the campaign will be Canadian born pop singer, Alanis Morissette.

http://www.prnewswire.com/news-releases/make-earth-day-every-day-201287941.html

Purrfect Meow Meow Meow Meow Remix


America is currently undergoing a "feline culture." Cats with Facebook pages, hundreds of thousands of Twitter followers, YouTube pages, Tumblr pages, appearances on TV shows. Now, cats are making remixes of jingles. This “feline culture” is important to note because it proves that now is the perfect opportunity for cat food companies to promote their products through popular felines. 

On May 4th, 2012 Del Monte Foods announced that Ceelo Green’s cat, Purrfect, will be the new mascot of the new Meow Mix Tender Centers. Ceelo and Purrfect remixed the famous Meow Mix cat food jingle, “Meow, Meow, Meow, Meow.” The Meow Mix jingle has not been heard for 16 years, and Del Monte decided that the “feline culture” is again ready for it. The release provided a link to MeowMix.com, where fans are able to download the song for free. For each download of the remixed jingle, one pound of Meow Mix cat food will be donated to Pets Are Wonderful Support, Los Angeles (PAWS/LA). 

Make your own custom remix song on www.meowmix.com. Its addicting.

Check out Del Monte Foods Investors Site  for the most current press releases. 

“Quaker® Oats Survey Finds There Is No Universal "Perfect" For Today's Mom”


“Quaker® Oats Survey Finds There Is No Universal "Perfect" For Today's Mom”

Summary
Quaker Oats, a subsidiary of PepsiCo aims to promote a new product with the use of a survey they conducted a while ago. In the survey they spoke to moms about perfect meal sizes and asked them what factors they considered while preparing meals for family members. Obviously, every mom had a method of their own and the company thought this could be used to their advantage by coming out with a product named ‘Perfect Portions’. Moreover they questioned them about perfect moms and not perfect meals.