iPhone 5 Comes to T-Mobile Friday with New $0 Down Trade-in Offer

Summary:

Begins this Friday, April 12^th, 2013, T-Mobile will provide its customers a new trade-in offer named “Simple Choice Plan” for buying iPhone 5, which means customers can get unlimited talk, text and 4G wireless service without signing into an annual service contract. Customer can make an upfront payment of $99 to get an iPhone 5 down along with the Simple Choice Plan and a monthly payment of $20 for 24 months. Besides, depending on the trade-in value of customers’ iPhone 4 and iPhone 4S devices, customer could receive different credits that could be used in the monthly payment. Detailed monthly plan features and their prices are also included in the press release.

Link for the press release: http://www.businesswire.com/news/home/20130409006889/en/iPhone-5-T-Mobile-Friday-0-Trade-in-Offer 

BATMAN Dominates with Two of DC Entertainment’s Best-Selling Comic Books in March

Batman returns…in full force! On April 5, the largest English-language comic book publisher, DC Entertainment, announced that Batman’s volume 2 “The City of Owls” was the best-selling graphic novel and that Batman #18 was DC Entertainment’s most popular periodical for comic shop retailers last month. Dian Nelson, President of DC Entertainment couldn’t agree more as she said, “who’s cooler than Batman?”

DC Entertainment also kicked-off their second year of the We Can Be Heroes giving campaign with a Batman theme, which helped raise funds for more than 8 million residents in the Horn of Africa.

For more information about Batman's legendary success at DC Entertainment, click here. 

Coca-Cola and NCAA March Madness Final Four

The Coca-Cola Company Tips off an Epic Celebration as
NCAA® Men’s Final Four® Takes to the Company’s Hometown 

On April 1^st, the Coca-Cola Company announced its extensive participation in the NCAA Men’s Basketball “March Madness” events. Throughout the high-profile homestretch of the college basketball season, two of the Coca-Cola brands, Coke Zero and Powerade, will sponsor/ host a plethora of sports, music and other entertainment activities (including contests, reward points, and creative advertisement displays). The campaign will culminate with the Final Four Tournament, being held in Atlanta, GA, hometown of the Coca-Cola North America Group headquarters.


  BusinessWire Link

Honda at NYIAS

What grabbed the most media attention during the New York International Auto Show? Was it a brand new concept car from Subaru? Or Mercedes developing the fastest two-liter production engine? Nope, it was a vacuum cleaner.

http://www.prnewswire.com/news-releases/2014-honda-odyssey-touring-elite-makes-world-debut-in-new-york-with-host-of-safety-upgrades-and-innovations-including-hondavac-the-first-in-car-vacuum-200119071.html

Lululemon's Two Weeks late

http://www.businesswire.com/news/home/20130403006358/en/lululemon-Announces-luon-Production-Update

Lululemon has been the butt of recent jokes in the media after recalling several versions of its popular yoga pants that proved sheer across the bottom when stretched to its limits.  The exposure brought the typically quiet company into the spotlight and into an uncomfortable and unstable pose.  The company is public and, after all of the media hype, had two major audiences that had to be reassured: worried customers and shareholders.  This release is an attempt to answer important questions about product quality and how the company is responding.  It is important to note that this release is intentionally material with a forward looking statement and is subject to SEC rules.

Make Everyday Earth Day! ....*looks around* Who Said That?

Earth Day is an annual event celebrated globally with the intent of calling attention to the human race’s environmental footprint and efforts to reverse its potentially catastrophic impact on the planet.  In the following deconstruct, the New York-based, Kiehls, a self-described “purveyor of fine quality skin and hair care” is highlighting the company’s plan to once again donate 100% of net proceeds of a “Limited Edition Label Ultra Facial Oil-Free Gel Cream” to non-profit, Evergreen.  Evergreen’s stated mission is to deepen the connection between people and nature and in so doing develop sustainable long-term benefits for Canadian cities.  The face of the campaign will be Canadian born pop singer, Alanis Morissette.

http://www.prnewswire.com/news-releases/make-earth-day-every-day-201287941.html

Purrfect Meow Meow Meow Meow Remix

America is currently undergoing a "feline culture." Cats with Facebook pages, hundreds of thousands of Twitter followers, YouTube pages, Tumblr pages, appearances on TV shows. Now, cats are making remixes of jingles. This “feline culture” is important to note because it proves that now is the perfect opportunity for cat food companies to promote their products through popular felines. 

On May 4^th, 2012 Del Monte Foods announced that Ceelo Green’s cat, Purrfect, will be the new mascot of the new Meow Mix Tender Centers. Ceelo and Purrfect remixed the famous Meow Mix cat food jingle, “Meow, Meow, Meow, Meow.” The Meow Mix jingle has not been heard for 16 years, and Del Monte decided that the “feline culture” is again ready for it. The release provided a link to MeowMix.com, where fans are able to download the song for free. For each download of the remixed jingle, one pound of Meow Mix cat food will be donated to Pets Are Wonderful Support, Los Angeles (PAWS/LA). 

Make your own custom remix song on www.meowmix.com. Its addicting.

Check out Del Monte Foods Investors Site  for the most current press releases. 

“Quaker® Oats Survey Finds There Is No Universal "Perfect" For Today's Mom”

“Quaker® Oats Survey Finds There Is No Universal "Perfect" For Today's Mom”

Summary

Quaker Oats, a subsidiary of PepsiCo aims to promote a new product with the use of a survey they conducted a while ago. In the survey they spoke to moms about perfect meal sizes and asked them what factors they considered while preparing meals for family members. Obviously, every mom had a method of their own and the company thought this could be used to their advantage by coming out with a product named ‘Perfect Portions’. Moreover they questioned them about perfect moms and not perfect meals.

http://www.prnewswire.com/news-releases/quaker-oats-survey-finds-there-is-no-universal-perfect-for-todays-mom-201025911.html

H&M Celebrates Launch of Global Recycling Program

H&M and Global Green USA celebrated the launch of the the first global clothing recycling program at Global Green USA's 10th Annual  Pre-Oscar Party. The party featured an eco lounge, where celebrity attendees  such as Orlando Bloom and Helen Hunt, could relax and learn about H&M's green initiatives.

The recycling program allows customers to bring in bags of clothing to H&M stores across the country and around the world in exchange for discounts. The release describes this program and the anticipated impact it will have globally.

Press Release

Jack Daniel's Launches "Live at the Landmark" Concert Series

Earlier this month, Jack Daniel's announced the launch of its "Live at the Landmark" springtime concert series that will feature four concert dates throughout the continental U.S. The performers are all rising musicians and artists, and the kickoff for the series will begin in early April. Per the official press release, promotional materials include a social media campaign using the hashtag #JackLive. Fundamentally speaking, the purpose of the live events are to generate ticket sales for each of the four venues and enhance Jack Daniel's brand awareness through its long-withstanding relationship with music. 

http://www.businesswire.com/news/home/20130308005585/en

Turkish Airlines Flies Teenage Oscar® Nominees from Streets of Kabul to Red Carpet

-->

 Turkish Airlines, has donated airline tickets for two boys that starred in the academy award nominated film, "Buzkashi Boys.” “Buzkashi Boys" is the story of two best friends who realize their dreams while playing Afghanistan’s version of polo (Buzkashi) amongst the turmoil that surrounds the country. The film was nominated for Best Live Action Short, and the film’s star, Fawad Mohammadi became eligible for a ticket to the Academy Awards, but not his co-star, Jawanmardi Piaz.                                      

A fundraising campaign soon followed, which garnered much attention. The goal was to raise $10,000 so that both stars would be able to fly out to Los Angeles to attend the Academy Awards. Turkish Airlines’ Los Angeles office executives were impressed by the story, and covered plane tickets for both boys and a chaperone. At the time of Turkish airlines involvement, the fundraising campaign had already come close to reaching its ten thousand dollar goal. The donations will allow the boys to set aside the funds that they already raised and put them into a college fund and for Piaz’s ticket to the Academy Awards

Link to Press Release