The Coca-Cola Company Tips off an Epic Celebration as
NCAA® Men’s Final Four® Takes to the Company’s Hometown
NCAA® Men’s Final Four® Takes to the Company’s Hometown
On April 1st, the Coca-Cola Company announced its
extensive participation in the NCAA Men’s Basketball “March Madness” events.
Throughout the high-profile homestretch of the college basketball season, two
of the Coca-Cola brands, Coke Zero and Powerade, will sponsor/ host a plethora of sports,
music and other entertainment activities (including contests, reward points, and
creative advertisement displays). The campaign will culminate with the Final Four Tournament, being held in Atlanta, GA, hometown of the Coca-Cola North America Group
headquarters.
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