Make Everyday Earth Day! ....*looks around* Who Said That?

Earth Day is an annual event celebrated globally with the intent of calling attention to the human race’s environmental footprint and efforts to reverse its potentially catastrophic impact on the planet.  In the following deconstruct, the New York-based, Kiehls, a self-described “purveyor of fine quality skin and hair care” is highlighting the company’s plan to once again donate 100% of net proceeds of a “Limited Edition Label Ultra Facial Oil-Free Gel Cream” to non-profit, Evergreen.  Evergreen’s stated mission is to deepen the connection between people and nature and in so doing develop sustainable long-term benefits for Canadian cities.  The face of the campaign will be Canadian born pop singer, Alanis Morissette.

http://www.prnewswire.com/news-releases/make-earth-day-every-day-201287941.html