America is currently undergoing a "feline culture." Cats with Facebook pages, hundreds of thousands of Twitter followers, YouTube pages, Tumblr pages, appearances on TV shows. Now, cats are making remixes of jingles. This “feline culture”
is important to note because it proves that now is the perfect opportunity for
cat food companies to promote their products through popular felines.
On May 4th, 2012 Del Monte Foods announced that Ceelo Green’s cat, Purrfect, will be the new mascot of the new Meow Mix Tender Centers. Ceelo and Purrfect remixed the famous Meow Mix cat food jingle, “Meow, Meow, Meow, Meow.” The Meow Mix jingle has not been heard for 16 years, and Del Monte decided that the “feline culture” is again ready for it. The release provided a link to MeowMix.com, where fans are able to download the song for free. For each download of the remixed jingle, one pound of Meow Mix cat food will be donated to Pets Are Wonderful Support, Los Angeles (PAWS/LA).
Make your own custom remix song on www.meowmix.com. Its addicting.
Check out Del Monte Foods Investors Site for the most current press releases.
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