“Quaker® Oats Survey
Finds There Is No Universal "Perfect" For Today's Mom”
Summary
Quaker Oats, a
subsidiary of PepsiCo aims to promote a new product with the use of a survey
they conducted a while ago. In the survey they spoke to moms about perfect meal
sizes and asked them what factors they considered while preparing meals for
family members. Obviously, every mom had a method of their own and the company
thought this could be used to their advantage by coming out with a product
named ‘Perfect Portions’. Moreover they questioned them about perfect moms and
not perfect meals.
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