Earlier this month, Jack Daniel's announced the launch of its "Live at the Landmark" springtime concert series that will feature four concert dates throughout the continental U.S. The performers are all rising musicians and artists, and the kickoff for the series will begin in early April. Per the official press release, promotional materials include a social media campaign using the hashtag #JackLive. Fundamentally speaking, the purpose of the live events are to generate ticket sales for each of the four venues and enhance Jack Daniel's brand awareness through its long-withstanding relationship with music.
http://www.businesswire.com/news/home/20130308005585/en
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