Anheuser-Busch hosted a party January 29 for Beck’s Sapphire, a new high-end beer, to celebrate the Beck’s Sapphire Super Bowl ad. The event included a performance from Chet Faker, featured in the Super Bowl, at the pop-up “jewelry shop” which opened New Years Eve on 201 Mulberry Street. . It is competing with every other company U.S. and abroad who are attempting to leverage the Superbowl to attract eyes and make impressions. The event was a private engagement, which to most won’t be exciting, unless they are familiar with Chet Faker.
http://www.prnewswire.com/news-releases/no-diggity-no-doubt-becks-sapphire-pops-up-in-new-york-city-to-celebrate-super-bowl-spot-188998191.html
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