The
craft beer movement has seen huge growth in recent years, while sales of mass
market varieties have remained somewhat stagnant. Seeking new opportunities, large brewers are
attempting to enter the craft beer movement, defined by small breweries. The Brewers Association is a non-profit
organization “dedicated to small and independent American craft brewers”. This release, issued December 13th,
2012 was an attempt to combat this intrusion into the market from companies
such as AB InBev, owners of Anheuser-Bush.
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