"McDonald's Introduces A New Catch With The Launch Of Fish McBites"

McDonald’s is celebrating its 50^th anniversary of the Filet-O-Fish sandwich with its newest menu item, Fish McBites. The Fish McBites are wild-caught Alaska Pollok from a sustainable fishery. McDonald’s announced in January that it would be the first national restaurant to adopt the Marine Stewardship Council’s blue ecolabel. The Fish McBites Happy Meal also meets nutrition criteria set out by the Council for Better Business Bureaus Children’s Food and Beverage Advertising Initiative when the fish is combined with healthier drink options. This press release mainly focuses on the product launch in Philadelphia including an event where the McCafe Mom’s Club bloggers and their families will play fish-themed games and sample the new menu item. There’s also a special Twitter handle and hashtag that customers can use to talk about the product and pose with their best fish face. The winners get a free snack size Fish McBites.  
http://www.prnewswire.com/news-releases/mcdonalds-introduces-a-new-catch-with-the-launch-of-fish-mcbites-190987401.html