For its annual swimsuit edition of the magazine, in 2013 Sports
Illustrated has chosen an extremely interactive approach to garner coverage for
its famous spread. By hosting multiple live events across the country, social
media tactics on a variety of platforms, cable broadcast spots, video footage
and more, Sports Illustrated plans to
reach more men between the ages of 18 to 34 than the Super Bowl does. This
year’s magazine was shot on all seven continents and features 20-year-old Kate
Upton as cover girl for the second year in a row. The issue will be accessible in print, via
tablet, mobile apps and desktop.
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