McKinney Reinvents Beer Sampling with "Beercade"

McKinney, an advertising agency located in North Carolina, invented a beer-dispensing arcade game for its Raleigh-based client, Big Boss Brewing Company, in an effort to help the brewery standout from competitors at beer festivals.  

The arcade game, tagged “Beercade,” allows two players to participate in three rounds of animated bar fights. The best player out of three rounds wins and a sample of beer automatically dispenses into their beer mug.

This idea came to fruition as a result of an initiative undertaken by McKinney titled the McKinney Ten Percent. This project allows employees to devote part of their workday to personal, entrepreneurial pursuits, separate from client responsibilities. 

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